Being sustainable is not an abstract concept, but a daily behaviour.
It is about the choices and lifestyles of individuals, but that is not all.
It must above all be about the choices made by businesses: it is a new business model.

Sustainability is a way of living and of acting, a matter of conscience, a commitment to future generations, a new way of creating, producing, distributing and selling. (Ercole Botto Poala, President of Milano Unica)

The project

Each year we distribute millions of products throughout the world. We are therefore aware of the role we can play in contributing to a more sustainable future for the environment, for customers who choose us each day and for all the people who collaborate with us. We work responsibly, creating accessories with a sustainable impact on the world.
We know that we have a long and demanding journey ahead, but we will try and improve step-by-step.
Every day, we ask ourselves what is the right thing to do to create products where quality, functionality and dynamism are necessary and also sustainable.
For more than 20 years, we have been working to satisfy our customers' needs. We now feel the need to find new solutions to go on doing this and have a positive impact on the world at the same time.











Ethics, respect, excellence.
These are the pillars of our company philosophy, an approach where transparency, honesty and credibility are the essential prerequisites to guaranteeing not just impeccable service and products, but also a relationship based on reciprocal trust and solid profitable partnerships.
Observing ethical business behaviour, means, for Atlantis, supports respect, justice and cooperation within the working environment between the TEAM and customers in order to reach the business targets in common


We choose to work responsibly, creating accessories with a sustainable impact on the world. For over twenty years we have been working to meet the needs of our customers. Now we need to find new solutions to keep doing it and, at the same time, be more sustainable.
We spend a lot of time wondering about who we want to be tomorrow, in such constantly changing and demanding market.
To start this sustainability project means having understood one important thing: the first point on which we need to work is to make something concrete. Not only for OUR future, but for EVERYONE, with our small or big responsibilities.
We begin an important journey of sharing.
We must contribute positively for a better future, no longer postponing actions to TOMORROW, but starting NOW.

ATLANTIS is a synonym for creativity, innovation, service, "Italianness" and constant evolution to create new opportunities. Being more sustainable is one of these.
We intend to commit ourselves to the challenge of contributing positively to the future of our planet by embarking on a new journey of sustainability which will directly and indirectly involve everyone collaborating with and choosing Atlantis.
We have therefore decided to begin a process of improvement towards a sustainable business model, through a strategy aimed at quantifying our present environmental and social footprint and setting concrete objectives to improve it.


This first Atlantis Sustainability project is based on a research project coordinated by the Ca'Foscari Foundation and divided into a number of phases:
  • Identification of themes relevant to sustainability (taking the characteristics of the company into consideration and analysing the business strategies implemented in the last three years) and identification of the relative indicators (KPIs) of sustainability;
  • Identification of the Goalsto be achieved;
  • Preparation of a KPI monitoring plan.

Sustainable environmental development

Transport for supplying finished product

Primary transport: by sea

  • Total CO2 emissions per year by sea: 128 t (2017)
  • CO2 transport China-Italy by sea: 24 g/pcs (2017)
  • 70%of Atlantis transportation is by sea with sustainable companies (members of the Clean Cargo™ Working Group, an initiative involving leading B2B brands, cargo ships and shipping agents dedicated to reducing the environmental impacts of global goods transport and promoting responsible shipping. Today, CCWG instruments represent the sector standard for measuring and reporting the environmental CO2 emission performance of shipping companies).

Secondary transport: by air
  • Total CO2 emissions per year air transport: 580 t
  • CO2 transport China-Italy by air: 645 g/pcs (2017)

  • To increase to 80% the use of shipments by sea with sustainable companies, with the objective of reducing CO2 emissions by a further 18% by 2020 (already 43% lower than 2007)
  • To optimise transport by sea by implementing a goods transport requirement calculation; this will allow production of Atlantis goods to be planned from the moment the order is placed and scheduling of their shipment in full containers, with the aim of reducing LCL departures by 40%
  • To favour imports by sea rather than by air to reduce CO2 emissions

Transport for the delivery of finished products to customers

  • To quantify CO2 emissions per unit
  • To implement by 31/12/2019 at least a procedure to contribute to compensating for the emissions generated directly and/or indirectly, by choosing partners offering services with this objective);

Since 2017, the use of plastic in packaging has been reduced by 5% in favour of materials with a FSC forestry origin
  • Introduction of recycled materials to gradually replace the plastic bags used to pack the caps
  • Introduction of ecological polypropylene adhesive tape to gradually replace the type used at present
  • Design of completely recyclable packaging

  • To create a single information document for suppliers (Code of Conduct) in which the existing Ethical and Quality guidelines are supplemented by obligatory guidelines covering social performance
  • To supplement the existing audit programme aimed at checking that Atlantis suppliers respect the ethical, social and quality guidelines, with verification of the environmental performance of their production facilities
  • To draw up a classification of suppliers according to the measurements and data collected with the aim of incentivising mutual improvement and favouring Atlantis partnerships with suppliers with a "green light" (goal to be achieved for all suppliers).

Sustainable socio-economic development

  • Greater awareness among suppliers of the existing ethical and social performance, incorporated in a new, more complete and binding Code of Conduct for Suppliers
  • New collection of data and Supplier Audits for a more serious verification of respect for Atlantis guidelines
  • To incentivise mutual improvement and favour Atlantis partnerships with suppliers with a high classification of positive conduct (goal to be achieved for all suppliers).

Atlantis manages customer relations with loyalty, correctness and professionalism, encouraging ongoing collaboration and solid, long-lasting relationships of trust.
We believe we need to go on improving and this is what we try to do every single day.
We therefore base our customer relations on fully satisfying their needs, with the objective of creating a solid relationship inspired by the general values of correctness, honesty, efficiency and professionalism.
We want to create value for the customers through small and large actions that our passion leads us to undertake.

  • Preparation of a Code of Conduct for Customers to consolidate the relationship through a shared process to construct a socially, environmentally and economically sustainable supply chain
  • Collection of data and indexes of customer satisfaction, with particular attention to ethical, social and environmental issues, in order to promote mutual improvement

Atlantis is a strong believer in synergy between local communities and companies, based on a sense of shared responsibility towards one's neighbour and a general culture of legality and the protection of common assets.
We are firmly convinced that if we want a better future, we must invest above all in young people.
We are therefore committed to supporting, in particular, collaborations and projects in favour of young people. We feel we need to create value for them, working hard every day.
Since 2015, we have worked alongside young students during more than 2000 hours of dual learning experiences, internships and university placements. We support associations such as Ca’ Foscari Alumni, Giffoni and Rugby San Donà.
We collaborate with Cuoa Business School, Politecnico di Milano.
All these collaborations have proved highly stimulating both for our company and for the young people taking part, infecting us with their freshness, spontaneity and creativity.
Looking to the future, our goal is to integrate these projects ever more into our company strategy.

  • Creation of a space for young students from secondary schools and universities to develop projects and collaborations, including placements, dual learning experiences, workshops, these and similar activities
  • realisation of a hackathon in the new space made available to the young students to increase and reinforce synergy between the company and the young people
  • support for a local association with positive effects in terms of environmental impact.

The Atlantis team is made up of almost 30 people. All have their own different duties, abilities and potentials and these are expressed to the full when working as a team.
Working in this TEAM needs to mean growth possibility, value and well-being for everyone.
We want to create shared value, a concrete one and in line with our mission and vision.
We are convinced that each victory depends on the daily contribution of every individual.
And this is also true for the Atlantis sustainability project.

  • To reduce consumption, but above all, waste of energy at the Atlantis headquarters, measures have been implemented to reduce the energy requirement, such as automatically turning off computers after a certain time and automatic programming of heating and air conditioning to maintain constant temperatures in the rooms and thus avoid peaks of consumption.
    A fundamental role is played by responsibilization of the Atlantis team and their active collaboration through shared good practices.

  • In order to make the time spent on the work premises more comfortable, we have provided a rest area for the team, complete with kitchen, lounge and garden, available for employees for the team's lunch breaks, aperitifs and dinners.
    We have decided to expand the existing rest area further and also to create a fitness area.
    In Atlantis, we are convinced that the well-being of each individual is fundamental to work well as a team and also to share moments of conviviality.

  • It has been calculated that a medium-sized tree is equivalent to about 12,000 sheets of paper.
    So, reducing paper consumption automatically mean saving more trees, this is a well-known fact.
    But there is more – the mountain of paper consumed in Italian offices creates 4 million t of CO2.
    So just eliminating the printing of one sheet in five would reduce pollutant emissions by about 900 million.
    Atlantis is very sensitive to this theme. To reduce paper consumption, we have analysed which uses of printed documents could be avoided, as not required for archiving.
    We have noted that the majority of "wasted" printouts occur when data must be compared and checked.
    To reduce this use, we have installed two monitors on all processors in order to limit the need to print out documentation in support of the activities carried out, facilitating employees' work.
    In addition, Atlantis has a high level of digitalisation, with the adoption of software enabling paper to be replaced by an electronic system.
    We are also working on introducing a process of electronic invoicing in order to eliminate the paper archive, enabling us to come into line with ministerial directives and other countries in the world, reducing the use of paper and company space.

  • We have created waste separation and recycling areas on our premises and recycling is a daily commitment for everyone working at Atlantis.

Development of traceability and transparency

We have commenced this process with the aim of making our products more sustainable.
We believe that traceability can help our customers make more aware purchases, so we include with our products such information as batch number, certain place of origin and destination of the product.
Because each product has a story to tell and we have decided to share it, by developing a simple and immediate method - by reading the QR code on the label in our accessories, you can access all information on the journey made by the product from the production order to delivery.
More transparency for a more aware purchase.

  • To extend traceability to customised and private label products


  • Cotton is the most used material in the ATLANTIS collections: it represents almost 40% of the materials used in our products.
    Unfortunately, being a natural fiber does not correspond to a low impact. The conventional cultivation of cotton, in fact, damages places and people involved when chemical products are used, as well as requiring a large consumption of water.
    However, there is an alternative: a cotton grown using low environmental impact methods and products, without the use of toxic chemical pesticides and fertilisers which could persist in the cotton itself and in the environment. Organic cotton comes from controlled and certified organic cultivation. With this approach, water consumption is reduced, improving soil quality and ensuring better working conditions for people involved in the supply chain.

    The sustainability of the fabric meets ATLANTIS CONNECT technology.
    Fabric made from organic cotton grown using low environmental impact methods and products meets Atlantis technology to effectively explain and communicate the organic cotton growing process and the benefits to man and the environment.
    ATLANTIS CONNECT uses NFC technology, incorporating a small microchip in the Atlantis product to communicate its story and/or technical characteristics through multimedia information (videos, product info, web pages, etc.). Just download the ATLANTIS CONNECT app to access all the information and curious facts about the product

  • Polyester is the second most used material in the ATLANTIS collections: it represents more than 30% of the materials used in our products.
    This fiber, in fact, is one of the most used in the world of outdoor and sportswear thanks to its innate characteristics. It is one of the easiest materials to preserve, ultra-resistant, washable in water at low temperatures, with a good color fastness, dries quickly and allows customization techniques that are not possible on cotton (e.g.: sublimation, embossing or debossing, etc.).
    On the other hand, there are some downsides also in the production and use of this material: it is made from plastic.
    Polyethylene terephthalate (better known as PET) is the most commonly used in polyester.
    Like all plastics, it is not biodegradable and comes mainly from petrol, a pollutant and non-renewable source.
    However, as everybody knows, PET is a recyclable material and this is valid also for textile.
    Recycled polyester, despite its synthetic origins, can be considered one of the most sustainable textile fibers for its potential "Cradle-to-cradle" characteristics.
    In fact, the fiber is made of polymers obtained by recycling plastic bottles: this means that a plastic bottle could be recycled to make fabrics; these fabrics could then be recycled again to make a plastic bottle and so on.
    It is an idea of based on a "circular economy” sustainability model: to design something using an infinitely recyclable material.
    What is more is that the energy people need to recycle is limited. And when this energy derives from sustainable and renewable sources, the "Cradle-to-cradle" life cycles could constitute a very very sustainable system, which cuts off the waste of natural capital.
    ATLANTIS, introducing two items made of recycled polyester, begins its journey towards this circular economy that is starting to be considered as “current” than as “future”.

    Once again, the product meets with Atlantis technology to effectively explain and communicate the process used to obtain the fibre and all the benefits for the environment and its sustainability. ATLANTIS CONNECT uses NFC technology, incorporating a small microchip in the Atlantis product to communicate its story and/or technical characteristics through multimedia information (videos, product info, web pages, etc.). Just download the ATLANTIS CONNECT app to access all the information and curious facts about the product.


Already in our collection

  • This is an ecofriendly cap, perfect for the outdoor and the sportswear. Its name derives from the DYE FREE technology and provides for the colouring of the fabric by transfer with heath without immersion in water in order to avoid wastes and dyes in the waters.


  • The concrete commitment of ATLANTIS towards the quality and safety of materials also translates into OEKO-TEX certification: in just one year we have produced over 52 thousand pieces in OEKO-TEK certified material.
    Product certification according to STANDARD 100 by OEKO-TEX® provides companies along the textile chain with an ideal tool and clear added value for their operational quality assurance. The OEKO-TEX® certificate documents that the listed items have successfully been tested according to the STANDARD 100 by OEKO-TEX® and meet the requirements for a joint product class

  • Respect is one of the fundamental values for Atlantis. This is also true for animals.
    We have, in fact, chosen not to use materials with an animal origin in any of our products, favouring more sustainable synthetic alternatives... attractiveness, quality and comfort in respect of animals.

  • AEO (Authorized Economic Operator)

    MASTER ITALIA has been awarded with the AEO status (Authorized Economic Operator).
    AEO Customs is a certification that attests the reliability and the safety of Master Italia in the international logistics chain. The AEO concept is one of the main components of the WCO SAFE Framework of Standards (SAFE). The latter is part of the future customs model that aims at sustaining safe trade. SAFE defines a series of standards to guide the international customs administrations to a harmonized approach based on customs cooperation and on the Customs to Business partnership. Thanks to this certification, imported merchandise will receive customs simplifications and less checks. This will be translated in speed in the customs clearance operations, speed in delivery and reliability.

    The major benefits resulting from the AEO Certification include:
    • Acquisition of a reliable and safety status with endless and community value.
    • Reduction of the checks
    • Customs simplifications
    • Facilities in the safety field
    • Better relationships with customs authorities
    • Mutual recognition

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