The voluntary subscription to the certification scheme of TRACEABILITY of its products represents, for Master Italia S.p.a., a concrete way to guarantee and prove to the consumers, the transparency of its own ATLANTIS trademark and to encourage purchasing awareness. A “traced” product is a “clear product” with a very specific identity and a certain origin. Master Italia S.p.a.’s purpose is therefore to be utterly frank concerning the information linked to the product regarding: the places of manufacturing of the main stages of the productive process; the main features of the product: name, production number, year, name of the importer and website. The certification of TRACEABILITY, issued and checked by the Chamber of Commerce, guarantees to the consumer a “clean passport” of the product, whose story, reported on a dedicated label, increases its perceived value in terms of quality, safety and ethicality.

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